Competition Brief

About Craydel Cup

Craydel is partnering with Griffith College to relaunch Craydel Cup 2024, Kenya's largest inter-school business pitch competition for high school students. The competition aims to encourage students to come together in teams to develop business ideas that offer real solutions to critical problems in Kenya.

Griffith College is proud to be awarding 100% academic scholarships to the winning team. These scholarships will enable the winning teams to pursue their Bachelor's degree studies at Griffith College and join the many Kenyan graduates who have achieved great success in the past. Part of the scholarship will also be available to the 2nd and 3rd-place teams.

Griffith College Ireland is fully committed to nurturing the talented students from Kenya and looks forward to welcoming the top future minds of the region to join the Griffith community.

Submission Guidelines

Brief: Students should come up with a creative business idea that solves a critical challenge facing people in Kenya.

In the first round, they will need to submit:

Team Video (2.5 minute limit) covering the following questions:

  1. What is the problem you are trying to solve and why is this an important problem to solve?
  2. How does your product/service solve the problem?
  3. Why would customers choose your product/service compared to competitors / what they are doing today?
  4. Why are you the right team for this business?

The competition will have 3 rounds

Round 1

The first round will require the participants to submit their 2.5-minute video pitch. The judging panel will evaluate all the submitted videos, post the submission date, and shortlist the top 50 teams. The top 50 will be eligible for a public choice award through public voting online.

Round 2

The top 10 teams will be eligible for a Zoom interview (20 minutes), each with a judging panel to determine the Top 5 for the finalists who will move to the final round.

Round 3

The top 5 teams will be asked to pitch their business in front of a panel of judges. The judges will ask them each some follow-up questions and score them with the aim of choosing and then announcing the 3 winning teams. Craydel is working with a media partner to have the final round televised on TV.